Founded in 1987, Color Merchants Inc. has garnered a reputation for unmatched quality and customer service within the jewelry industry. Their stunning collections range from classic birthstone pieces to their signature Dashing Diamonds line which features intricate diamond pendants and earrings. By creating highly saleable collections, Color Merchants can help everyone shine in innovative ways. Color Merchants is proud to have unparalleled insight in the world of jewelry and their vast inventory allows quick response to customers’ unique needs. They offer the finest diamond and color jewelry at great prices with unmatched customer service.